Royal Copenhagen Outdoor HANDPAINTED OUTDOORS by Uncle Grey Copenhagen

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HANDPAINTED OUTDOORS

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Industry Household maintenance & pet products, Tableware, Cutlery, Cookware
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Denmark
Agency Uncle Grey Copenhagen
Art Director Jon Goldtsche Jørgensen
Copywriter Jesper Jørgen Hansen
Photographer Christian Kurt Rahn
Illustrator Kenneth Graupner
Released June 2011

Credits & Description

Category: Integrated campaigns led by Outdoor
Advertiser: ROYAL COPENHAGEN
Product/Service: HANDPAINTED PORCELAIN
Agency: UNCLE GREY
Copywriter: Jesper Jørgen Hansen
Art Director: Jon Goldtsche Jørgensen
Photographer: Christian Kurt Rahn
Illustrator: Kenneth Graupner
Account Manager: Charlotte Porsager
Planner: Lars Samuelsen
Account Manager: Charlotte Porsager
Planner: Lars Samuelsen
Other Credits: Jesper Kortegaard/Charlotte Boysen/Mia Lykkegaard/Mads Nielsen/Rune Preuthun/Theis Madsen

Ambient Execution Description
Founded in 1775, Royal Copenhagen is renowned for its exclusive and expensive quality porcelain made and painted entirely by hand.
The outdoor campaign respected and honoured the craftmanship that is put into every piece of porcelain.
All Royal Copenhagen products are hand made, now their advertising is too.The entire outdoor campaign was painted by hand, making it as unique and beautifull as their products. The outdoors where painted by Royal Copenhagens very own painters.
The campaign was executed on the Copenhagen Culture Night where the streets are filled with half a million danes.