RTA (Road and Transport Authority) Outdoor BUCKLE UP by Saatchi & Saatchi Dubai

BUCKLE UP

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Industry Traffic safety
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Arab Emirates
Agency Saatchi & Saatchi Dubai
Executive Creative Director Sion Scott-Wilson
Art Director Carl Lundqvist
Copywriter Neil Walker-Wells
Account Supervisor Hema Patel
Released September 2011

Credits & Description

Category: Small Scale Special Solutions
Advertiser: ROADS AND TRANSPORT DUBAI
Product/Service: ROAD SAFETY
Agency: SAATCHI & SAATCHI
Executive Creative Director: Sion Scott-Wilson
Creative Director: Neil Walker-Wells
Copywriter: Neil Walker-Wells
Art Director: Carl Lundqvist
Account Supervisor: Hema Patel

Ambient Execution Description
Handouts to highlight seat belt usage among children took place at service stations, shopping centers and outside kindergarten schools across the UAE.