Safeguard Outdoor BRING GERMS TO LIFE by Saatchi & Saatchi Guangzhou

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Industry Hygiene & Personal Care Products, Soaps
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market China
Agency Saatchi & Saatchi Guangzhou
Executive Creative Director Fan Ng
Creative Director Paul Swee, Kat Tan
Art Director Fanng, Kattan, Jennychua, Zhenjiangchen, Wenji, Xiaokun, Chanhweechong, Chocolatehuang, Jonathanchan
Copywriter Frankie Fung, Kenny Choo, Joyce Poon, Andrew Lok
Producer Zhang Zhi Jian, Dorothy Zeng, Queen Wan, Zhang Yan Li, Ran Yin
Photographer Jacky Ma, Keno Zhao
Account Supervisor Ann Jingco
Released May 2013

Credits & Description

Advertiser: SAFEGUARD
Category: Digital Outdoor
Advertising campaign: BRING GERMS TO LIFE
Copywriter: Andrew Lok
Account Manager: (Moreothercredits)zhangzhijian
Advertiser's Supervisor: Dingjiaxin
Creative Director: Frankie Fung
Other Credits: Idopostproductionhouse
Executive Creative Director: Fan Ng
Art Director: Fanng
Art Director: Kattan
Copywriter: Kenny Choo
Other Credits: Luciannowei
Other Credits: M.lee
Art Director: Jennychua
Account Manager: Onlyproduction(Guangzhou)
Producer: Queen Wan
Advertiser's Supervisor: Stevenyu
Advertiser's Supervisor: Pillowhongkong
Art Director: Zhenjiangchen
Art Director: Wenji
Art Director: Xiaokun
Producer: Zhang Yan Li (Production)
Producer: Zhang Zhi Jian
Advertiser's Supervisor: (Moreothercredits)zhaoyi
Account Supervisor: Ann Jingco
Other Credits: Camdenhauge
Copywriter: Frankie Fung
Copywriter: Joyce Poon
Creative Director: Kat Tan
Other Credits: Anyayurchyshyn
Creative Director: Paul Swee
Art Director: Chanhweechong
Art Director: Chocolatehuang
Other Credits: Stuarthao
Producer: Dorothy Zeng
Account Manager: Zhangyanli
Advertiser's Supervisor: Henrychu
Photographer: Jacky Ma
Art Director: Jonathanchan
Other Credits: Jonathanip
Other Credits: Juntong
Photographer: Keno Zhao
Advertiser's Supervisor: Pill
Producer: Ran Yin
Account Manager: Shanghairongyunadvertisementcolt
Advertiser's Supervisor: Tetchan
Planner: Tim Culliane

Ambient Execution Description
By using a Kinect sensor and a laptop projection system, we could ‘bring germs to life’ with an interactive game to teach children why to wash their hands. The game’s simple set-up and fun approach has caused it to extend to other schools and kindergartens across China as a school program.