Sagawa Shoyu Outdoor Okra by Ogilvy & Mather Tokyo

Okra

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Industry Sauces
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Japan
Agency Ogilvy & Mather Tokyo
Chief Creative Officer Ajab Samrai
Executive Creative Director Ajab Samrai
Creative Director Ajab Samrai
Art Director Sei Sugiyama, Ajab Samrai
Copywriter Sei Sugiyama, Ajab Samrai
Producer Thorsten Meyer, Fred Kendall
Illustrator Sei Sugiyama, Ajab Samrai
Released December 2016

Awards

Spikes Asia 2017
Print & Outdoor Craft Art Direction Grand Prix
Outdoor Food Bronze Spike Campaign

Credits & Description

Client: Sagawa Shoyu Inc.
Agency: Ogilvy & Mather Japan Tokyo, Japan
Entrant: Ogilvy & Mather Japan Tokyo, Japan
Idea Creation: Ogilvy & Mather Japan Tokyo, Japan
Chief Creative Officer: Ajab Samrai (Ogilvy & Mather Japan Gk)
Executive Creative Director: Ajab Samrai (Ogilvy & Mather Japan Gk)
Creative Director: Ajab Samrai (Ogilvy & Mather Japan Gk)
Art Director: Ajab Samrai (Ogilvy & Mather Japan Gk)
Copywriter: Ajab Samrai (Ogilvy & Mather Japan Gk)
Illustrator: Ajab Samrai (Ogilvy & Mather Japan Gk)
Art Director: Sei Sugiyama (Ogilvy & Mather Japan Gk)
Copywriter: Sei Sugiyama (Ogilvy & Mather Japan Gk)
Illustrator: Sei Sugiyama (Ogilvy & Mather Japan Gk)
Producer: Thorsten Meyer (Ogilvy & Mather Japan Gk)
Producer: Fred Kendall (Hogarth & Ogilvy Inc.)
Editor: Dixon Wong (Ogilvy & Mather Japan Gk)
Account Manager: Takuya Murakami (Ogilvy & Mather Japan Gk)
Calligrapher: Ken Konno (Freelance)
Illustrator: Gyotaku (Freelance)
English Translation of Main Headlines:
Headline: Sagawa Soy Sauce. Just Enough Brings the Taste Alive.