CONSTIPATION by McCann Worldgroup Colombia for SALTIN NOEL

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CONSTIPATION

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Industry Confectionery & snacks, Biscuits
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Colombia
Agency McCann Worldgroup Colombia
Creative Director German Camelo
Art Director Martin Delgado
Producer Fx Studio
Account Supervisor Margarita Echavarría
Released October 2009

Credits & Description

Category: Ambient: Digital Outdoor
Advertiser: NOEL
Product/Service: SALTIN NOEL CRACKERS
Agency: McCANN ERICKSON COLOMBIA
Creative Director: German Camelo
Copywriter: Martin Delgado
Art Director: Martin Delgado
Account Manager: Catalina Pelaez
Account Supervisor: Margarita Echavarria
Producer: Fx
Date of First Appearance: Oct 5 2009 12:00AM
Entrant Company: McCANN ERICKSON COLOMBIA, Bogotá, COLOMBIA

Description of Ambient execution
Create a billboard that strengthens the benefit of Noels fiber crackers by presenting the brand in a memorable new way IDEA By talking advantage of the media we were able to recreate what would happen to LCD screen that suffers from digestive constipation and finally show how the product comes in and solves the problem