DIGESTIVE SYSTEM by McCann Worldgroup Colombia for SALTIN NOEL

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DIGESTIVE SYSTEM

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Industry Confectionery & snacks, Snacks
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Colombia
Agency McCann Worldgroup Colombia
Creative Director German Camelo
Art Director Martin Delgado
Account Supervisor Margarita Echavarría
Released July 2009

Credits & Description

Category: Consumer Products: Food & Drink
Advertiser: NOEL
Product/Service: SALTIN NOEL CRACKERS
Agency: McCANN ERICKSON COLOMBIA
Creative Director: German Camelo
Copywriter: Martin Delgado
Art Director: Martin Delgado
Account Manager: Catalina Pelaez
Account Supervisor: Margarita Echavarria
Date of First Appearance: Jul 4 2009 12:00AM
Entrant Company: McCANN ERICKSON COLOMBIA, Bogotá, COLOMBIA

Dimensions
70 CM x 1M

Site Location
RESTAURANTS ZONE IN MALLS

English Translation of Main Headlines
Seeing is believing THE CHALLENGE Making a poster that shows to people the clear benefit of Noel´s Fiber Crackers and how it helps regulate your digestive system. THE SOLUTION: Using a special 3d technique we were able to make people experience and actually see with their own eyes the effect of Noel´s fiber crackers in your digestive system. At first people just saw a poster with random lines in different colors and after using the special 3d goggles from Noel´s crackers they instantly saw how the picture came into focus revealing a clear image of the digestive system. TURN YOUR LIFE INTO SOMETHING MORE SIMPLE, REGULATE YOUR DIGESTIVE SYSTEM WITH SALTIN NOEL´S FIBER CRACKERS