Salvation Army Outdoor DOORS by Grey Toronto


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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency Grey Toronto
Executive Creative Director Carl Jones, Rick Kemp
Art Director Rick Mayzis
Copywriter Chris Tropak
Account Supervisor Zeeshan Hussain Account Director
Released December 2009

Credits & Description

Category: Ambient: Special Build
Product/Service: DONATION APPEAL
Executive Creative Director: Rick Kemp; Carl Jones
Copywriter: Chris Tropak
Art Director: Rick Mayzis
Account Supervisor: Zeeshan Hussain Account Director
Other Credits: Michael Strasser Account Executive
Date of First Appearance: Dec 10 2009 12:00AM
Entrant Company: GREY CANADA, Toronto, CANADA

Description of Ambient execution
Inform consumers of the cyclical plight of the homeless by creating an ambient campaign utilizing revolving doors in high traffic areas within eyesight of Salvation Army Kettles. Decals with messages such as HOPE/DESPAIR were affixed to the revolving doors. An additional decal informed consumers that their donation could help break the cycle. The goal is to increase the number of Salvation Army Kettle donations during the Holiday season.