Samsonite Outdoor Bus Station by S.I. Newhouse School of Public Communications Syracuse New York

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Bus Station

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Industry Accessories, Bags, Leather, Watches & Eyewear
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency S.I. Newhouse School of Public Communications Syracuse New York
Creative Director Ting Peng
Art Director Ting Peng
Copywriter Ting Peng
Released May 2017

Credits & Description

Category: Personal Accessories
Media: Outdoor
Brand: Samsonite
Agency: S.I. Newhouse School of Public Communications
Geo: United States
Advertising Agency: S.I. Newhouse School of Public Communications. Syracuse, USA
Creative Director / Art Director / Copywriter: Ting Peng
Published: May 2017
Synopsis:
Samsonite is famous for its travel luggage. For its newest backpack collection, the large volume in its backpacks is highlighted and promoted.
Samsonite backpacks can carry more items than other backpacks. In this outdoor campaign, the big idea is to show Samsonite backpacks are large enough to contain everything you'll need for school, work or play.
It has bigger volume than other backpacks