Samsonite: HEAVEN AND HELL by J. Walter Thompson Shanghai for Samsonite

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Samsonite: HEAVEN AND HELL

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Industry Apparel, Clothing & Footwear
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market China
Agency J. Walter Thompson Shanghai
Executive Creative Director Elvis Chau, Yang Yeo
Art Director Hattie Cheng, Rojana Chuasakul, Haoxi Lv, Danny Li
Copywriter Marc Wong
Producer Anotai Panmongkol, Somsak Pairew Illusion Co. Ltd
Account Supervisor Sophia Ng, Lily Zheng
Illustrator Surachai Puthikulangkura, Supachai U-Rairat Illusion Co. Ltd
Released June 2011

Awards

Intercontinental Advertising Cup, 2012
Best of Media Best of Press Cup Winner

Credits & Description

Type of Entry: Posters
Category: Clothing, Footwear & Accessories
Title: HEAVEN AND HELL
Advertiser/Client: SAMSONITE
Product/Service: SUITCASES
Entrant Company: JWT SHANGHAI, CHINA
Advertising Agency: JWT SHANGHAI, CHINA
Executive Creative Director: Yang Yeo/Elvis Chau
Creative Director: Hattie Cheng/Rojana Chuasakul
Art Director: Hattie Cheng/Rojana Chuasakul/Haoxi Lv/Danny Li/Surachai Puthikulangkura
Copywriter: Marc Wong
Account Supervisor: Sophia Ng/Lily Zheng
Producer: Anotai Panmongkol/Somsak Pairew (Illusion)
Illustrator: Surachai Puthikulangkura/Supachai U-Rairat (Illusion)
Other Credits: Production House:illusion/Animator:illusion Co./Ltd/Print Pruduction:joseph Yu/Lulu Zhang/Isaac Xu
English Translation of Main Headlines:
Heaven and Hell