Samsonite Outdoor WOMAN by TBWA\Toronto

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Industry Apparel, Clothing & Footwear
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency TBWA\Toronto
Creative Director Mark Mason
Art Director Rodger Eyre
Copywriter Jonathan Smith
Producer Arlene Evidente
Photographer Chris Woods-Opc
Released March 2012

Credits & Description

Category: Clothing, Footwear & Accessories
Advertiser: SAMSONITE
Product/Service: LUGGAGE
Chief Creative Officer: Jack Neary
Creative Director: Mark Mason
Copywriter: Jonathan Smith
Art Director: Rodger Eyre
Photographer: Chris Woods
Producer: Arlene Evidente
Account Manager: Nicola Pinna/Romain Naegelen
Account Manager: Nicola Pinna/Romain Naegelen
Other Credits: Agency Producer: Tasha Dean/Ola Stodulska

Ambient Execution Description
Historically, Samsonite was the first company to make luggage for air travel. Today, luggage weight restrictions is just the latest of many frustrations added to the headache that is air travel. Gone are the days when you could just hop on and fly. So, given new weight restrictions, we demonstrated the joy and freedom of unrestricted flight. Except, our traveller has no need of an airplane, preferring to sail through the air showing nothing but colourful smoke trails and a matching ultra-lightweight Samsonite B-Lite Fresh suitcase. This is the joy of flying with the lightest Samsonite luggage ever created.