Samsung Outdoor HOW TO LIVE SMART – SMART STICKER by Cheil Seoul

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Industry Mobile phones, devices & accessories
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Korea
Agency Cheil Seoul
Executive Creative Director Thomas Hong-Tack Kim
Creative Director Thomas Hong-Tack Kim
Art Director Sungyeon Son, Youbin Bang, Eomji Lee, Kyejo Lee
Copywriter Thomas Hong-Tack Kim
Producer Dongsoo Kang, Kiduck Kim, Dongkyung Shin
Released January 2012

Credits & Description

Category: Small Scale Special Solutions
Product/Service: GALAXY
Chief Creative Officer: Ina Choi
Executive Creative Director: Thomas Hong-Tack Kim
Creative Director: Thomas Hong-Tack Kim
Copywriter: Thomas Hong-Tack Kim
Art Director: Kyejo Lee/Sungyeon Son/Youbin Bang/Eomji Lee
Producer: Dongsoo Kang/Kiduck Kim/Dongkyung Shin

Ambient Execution Description
The year 2011 is the period of the smart phone popularization in korea. Smart phone became to be an indispensable device in our daily life. Smart phone became to be more than the means of communication. Every Korean lives, feels and communicates through the smart phone almost on an unconscious level, losing the true relationship with humanity.
Are we living truly smart life? Is it what we call Smart?
Aren’t we missing something? Samsung Galaxy S wants to help people to regain balance in their smarter life. “Balance of on & off life”
The Samsung Galaxy S helps us to enjoy truly smart life and position its brand uniquely.
As people need to retrieve true relationship by changing their communication behavior,
We post message stickers on public spaces to evoke “true smart behaviors” in casual manner. We had spread this campaign to various media-on&offline to let people recognize what truly smart life is. Smart sticker created and shared on microsite: 100,000+ and Countless Social networking service sharings. “How to live smart” became to be big social issue in Korea.