20TH CENTURY FOX by Cheil India for Samsung

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20TH CENTURY FOX

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Industry Cell phones, Smartphones & Accessories
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market India
Agency Cheil India
Art Director Chetana Prasad
Copywriter Vedobroto Roy
Illustrator Paint Box
Released September 2009

Credits & Description

Category: Ambient: Bars, Restaurants & Stores, etc.
Advertiser: SAMSUNG MOBILE
Product/Service: OMNIA HD MOBILE PHONE
Agency: CHEIL WORLDWIDE
Creative Director: Vedobroto Roy
Copywriter: Vedobroto Roy
Art Director: Chetana Prasad
Illustrator: Paint Box
Other Credits: Rajesh Biswas
Date of First Appearance: Sep 21 2009 12:00AM
Entrant Company: CHEIL WORLDWIDE, Gurgaon, INDIA

Description of Ambient execution
They were designed as screen-savers on all Samsung Omnia HD mobile phones kept on display at specific Samsung Mobile retail outlets. They made an immediate impact on the consumers and helped sell a lot of handsets and gave the category a new USP to reckon with.