GRAVES by Publicis Conseil Paris for Samusocial

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GRAVES

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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market France
Agency Publicis Conseil Paris
Creative Director Veronique Sels
Art Director Mathieu Degryse Et Yves-Eric Deboey, Jean Weessa
Producer Caroline Cristofoli
Photographer Cedric Delsaux
Account Supervisor Jean-Patrick Chiquiar
Released April 2010

Credits & Description

Category: Ambient: Special Build
Advertiser: SAMUSOCIAL
Product/Service: HOMELESS CHARITY
Agency: PUBLICIS CONSEIL
Creative Director: Veronique Sels
Copywriter: Mathieu Degryse
Art Director: Yves-Eric Deboey/Jean Weessa (Assisting Ad)
Account Manager: Emmanuelle Henry/Debora Guarachi
Account Supervisor: Jean-Patrick Chiquiar
Advertiser's Supervisor: Xavier Emmanuelli/Stefania Parigi
Photographer: Cedric Delsaux
Producer: Caroline Cristofoli
Other Credits: Retoucher : Loic Lequere
Date of First Appearance: Apr 23 2010 12:00AM
Entrant Company: PUBLICIS CONSEIL, Paris, FRANCE

Description of Ambient execution
Trompe l’oeil stickers showing a homeless man at the bottom of a grave have been placed in strategic and high density traffic areas of Paris (under a bridge, at the foot of a staircase, in a tube station, at a tourist site) to alert the public to the dangers of indifference.