Outdoor San Francisco Zoo: Critter Quest by BBDO West

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San Francisco Zoo: Critter Quest

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Industry Culture, Leisure & Sport, Zoos
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency BBDO West
Released August 2008


OBIE Awards 2009
Winner - Winner

Credits & Description

To get people connected with the San Francisco Zoo, BBDO West in SF created a multi-media campaign called "Critter Quest".
People stand in front of a series of local bus shelters and postings at the zoo, which are playfully adorned with everything from horns to butterfly wings and oversized ears. The copy suggests having a friend take a picture of you in front of the bus shelter/postings, and then instructs you to load on the OurSFZoo website . If you’re creative enough, your image might end up in a print ad for the San Fran Zoo’s attempt to reconnect with locals and visitors. Thousands have submitted photos so far – we’re interested in seeing how creative people will get.

Client: San Francisco Zoo
Agency: BBDO West