BIT.CODE by Ogilvy & Mather Frankfurt for Sap

Adsarchive » Outdoor » Sap » BIT.CODE

Pin to Collection
Add a note
Industry Software & Multimedia Productions, SaaS, Business equipment & services
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Ogilvy & Mather Frankfurt
Art Director Christian Leithner
Copywriter Peter Strauss Ogilvy Germany
Producer Thomas Bausenwein
Account Supervisor Veronika Sikvolgyi
Released June 2011

Awards

Cannes Lions 2011
Outdoor Lions Special Build Bronze

Credits & Description

Type of Entry: Ambient
Category: Special Build
Title: BIT.CODE
Advertiser/Client: SAP
Product/Service: BUSINESS SOFTWARE
Entrant Company: OGILVY FRANKFURT, GERMANY
Advertising Agency: OGILVY FRANKFURT, GERMANY
Chief Creative Officer: Dr. Stephan Vogel
Creative Director: Peter Strauss
Art Director: Christian Leithner
Copywriter: Peter Strauss
Advertiser's Supervisor: Barbara Windisch
Account Supervisor: Veronika Sikvolgyi
Producer: Thomas Bausenwein
Art Buyer: Christina Hufgard
Other Credits: Artist: Julius Popp/Director: Thomas Bausenwein

Description of Ambient execution:
SAP wanted to find a plausible and impressive way of demonstrating how modern software is intelligent enough to deal with “information overkill” and came up with a spectacular solution. The “bit.code” machine.

SAP commissioned the Leipzig-based artist Julius Popp to create an installation – part monumental sliding puzzle and part mechanical display. The installation uses SAP software to identify and filter relevant key words from internet news sites in real-time. Thus Business Software from Walldorf became an integral part of a work of art.

“Bit code” was exhibited in the Victoria & Albert Museum, London and other international museums. The exhibitions and the extensive and positive media publicity meant that many art lovers and IT experts now see SAP Business Software in a new light.

The Outdoor Advert titled BIT.CODE was done by Ogilvy & Mather Frankfurt advertising agency for Sap in Germany. It was released in Jun 2011.