MAKE IT A THING OF THE PAST by M&C Saatchi Melbourne for Save The Children

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MAKE IT A THING OF THE PAST

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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Australia
Agency M&C Saatchi Melbourne
Creative Director Steve Crawford
Art Director Murray Bransgrove
Copywriter Sandra Galiazzo, Doogie Chapman
Illustrator Ed Croll
Released June 2009

Credits & Description

Category: Ambient: Transit
Advertiser: SAVE THE CHILDREN
Product/Service: CHILDREN'S CHARITY
Agency: M&C SAATCHI
Creative Director: Steve Crawford
Copywriter: Doogie Chapman/Sandra Galiazzo
Art Director: Murray Bransgrove
Account Manager: Bree Woodhouse
Illustrator: Ed Croll
Date of First Appearance: Jun 29 2009 12:00AM
Entrant Company: M&C SAATCHI, Melbourne, AUSTRALIA

Description of Ambient execution
A traveling 'Make it a thing of the past' exhibition was created to build brand awareness to the Australian public. Each exhibit was displayed in a museum case, show-casing the numerous problems Save the Children are working towards putting to an end. The exhibition traveled the country and was set up in heavy foot traffic sites like, train stations and shopping centers for maximum exposure.