STREET KIDS by BMB MADISON for Save The Children

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STREET KIDS

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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market India
Agency BMB MADISON
Executive Creative Director Shoumitra Rai Choudhary
Creative Director Madhukar Doiphode
Art Director Sagar Nagvekar
Copywriter Rohan Thomas Joseph
Released December 2010

Credits & Description

Category: Small Scale Special Solutions
Advertiser: SAVE THE CHILDREN INDIA
Product/Service: CHILDREN'S CHARITY
Agency: BMB MADISON
Date of First Appearance: Dec 19 2010
Entrant Company: BMB MADISON, Mumbai, INDIA
Chief Creative Officer: Shoumitra Rai Choudhary
Executive Creative Director: Shoumitra Rai Choudhary
Creative Director: Madhukar Doiphode
Copywriter: Rohan Thomas Joseph
Art Director: Sagar Nagvekar

English Translation of Main Headlines
Save the children, a leading independent organization for rehabilitating street children, developed an innovative way to grab

the city’s attention towards them. Cut-outs of street kids were randomly placed on the streets. inside bus-stops, outside movie

theatres etc. People who picked these cut-outs were touched by the message written on the other side “get a child off the street”.