CALL ME A CAB by Lew'Lara\TBWA Sao Paulo for Schincariol

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CALL ME A CAB

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Industry Traffic safety, Against alcohol
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Lew'Lara\TBWA Sao Paulo
Executive Creative Director André Laurentino
Art Director Luciano Lincoln
Copywriter Manir Fadel
Producer Marcos Pedra
Photographer Paola Vianna
Account Supervisor Pedro Paulo Mesquita
Released February 2010

Credits & Description

Category: Ambient: Bars, Restaurants & Stores, etc.
Advertiser: SCHINCARIOL
Product/Service: ANTI-DRINK DRIVING
Agency: LEW'LARA\TBWA
Executive Creative Director: André Laurentino
Creative Director: Manir Fadel/Luciano Lincoln
Copywriter: Manir Fadel
Art Director: Luciano Lincoln
Account Manager: Ricardo Forli
Account Supervisor: Pedro Mesquita
Advertiser's Supervisor: Emerson Cação
Photographer: Paola Vianna
Producer: Marcos Pedra
Date of First Appearance: Feb 6 2010 12:00AM
Entrant Company: LEW'LARA\TBWA, São Paulo, BRAZIL

Description of Ambient execution
Schincariol brewery printed the message "Don´t let me drive. Call me a cab." on beer glass bottoms. At every sip the message was seen by friends or people around.