Sears Optical Outdoor THE FABULOUS FLEA CIRCUS by LG2 Montreal

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THE FABULOUS FLEA CIRCUS

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Industry Prescription Eyewear
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency LG2 Montreal
Art Director Nicolas Boisvert Et Vincent Bernard
Copywriter Luc Du Sault
Producer Julie Pichette
Account Supervisor Sylvain Morin
Illustrator David Boivin
Released January 2012

Credits & Description

Category: Bars, Restaurants & Stores, etc.
Advertiser: SEARS OPTICAL
Product/Service: OPTICIANS
Agency: LG2
Creative Director: Luc Du Sault
Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Illustrator: David Boivin
Account Supervisor: Sylvain Morin
Producer: Julie Pichette
Account Manager: Sandie Lafleur
Planner: Sylvain Morin/Stéphane Mailhiot
Account Manager: Sandie Lafleur
Planner: Sylvain Morin/Stéphane Mailhiot
Other Credits: Graphic Designer: Vincent Bernard

Ambient Execution Description
The Fabulous Flea Circus was a mechanical circus incorporated into conventional indoor billboards. Triggered by a motion detector, the show was accompanied by circus music. Fleas were impossible to see.