Seat Outdoor PARK ASSIST by Grey Dusseldorf

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PARK ASSIST

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Grey Dusseldorf
Executive Creative Director Mark Hendy, Neil Elliot
Art Director John-John Skoog
Copywriter Fabio Montero
Account Supervisor Sven Schiefer, Linda Koenen
Released December 2012

Credits & Description

Advertiser: SEAT
Agency: GREY WORLDWIDE
Category: Transit
Advertising campaign: PARK ASSIST
Art Director: John-John Skoog
Executive Creative Director: Mark Hendy
Chief Creative Officer: Roland Vanoni
Account Supervisor: Sven Schiefer
Copywriter: Fabio Montero
Account Supervisor: Linda Koenen
Executive Creative Director: Neil Elliot

Ambient Execution Description
In order to promote Seat’s Hands Free Park Assist technology, the Seat team strategically placed small transparent signs right in the place where the potential clients would need it the most; in their Car’s Rear View Cameras.