SECRET DRY COVER by Leo Burnett Chicago for Secret

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SECRET DRY COVER

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Industry Deodorants
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Leo Burnett Chicago
Executive Creative Director Becky Swanson
Creative Director Avery Gross, Brian Shembeda
Producer Laurie Gustafson
Photographer Vince Gaffney
Account Supervisor Anne Rockey
Released April 2010

Credits & Description

Category: Ambient: Special Build
Advertiser: PROCTER & GAMBLE
Product/Service: SECRET DEODORANT
Agency: LEO BURNETT
Executive Creative Director: Becky Swanson
Creative Director: Brian Shembeda/Avery Gross
Account Supervisor: Anne Rockey
Photographer: Vince Gaffney
Producer: Laurie Gustafson
Date of First Appearance: Apr 17 2010 12:00AM
Entrant Company: LEO BURNETT, Chicago, USA

Description of Ambient execution
Protective, waterproof tarp to cover a softball field in the event of rain. Features Secret (antiperspirant and deodorant) Clinical Strength Waterproof graphics.