Seoul Milk Outdoor FRESCOES IN THE SISTINE CHAPEL. by Hancomm

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FRESCOES IN THE SISTINE CHAPEL.

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Industry Milk
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Korea
Agency Hancomm
Executive Creative Director Wonsoon Lee
Creative Director Yisook Jung
Art Director Younghoon Cha, Sungwoon Bang, Minwoo Kim
Copywriter Sungwoon Bang
Released February 2012

Credits & Description

Category: Foods
Advertiser: SEOUL MILK
Product/Service: SEOUL MILK
Agency: HANCOMM
Chief Creative Officer: Ilhyung Jang
Executive Creative Director: Wonsoon Lee
Creative Director: Yisook Jung
Copywriter: Sungwoon Bang
Art Director: Younghoon Cha/Sungwoon Bang/Minwoo Kim
Art Buyer: Chul Jeong
Account Manager: Youbin Oh
Account Manager: Youbin Oh

Ambient Execution Description
In this advertisement, we focused on growth that stems from milk's calcium. We exaggerated the growth that comes from drinking milk by inserting a "Please Don't Touch the Art" sign on the ceiling of Michelangelo's "Frescoes in the Sistine Chapel."