BLOOD & TEARS by Serviceplan Hamburg for Serviceplan Group

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BLOOD & TEARS

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Industry Recruiting
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Serviceplan Hamburg
Executive Creative Director Alexander Schill
Creative Director Christoph Nann, Maik Kaehler Serviceplan
Art Director Manuel Wolff, Savina Mokreva
Released February 2010

Credits & Description

Category: Ambient: Special Build
Advertiser: SERVICEPLAN HAMBURG
Product/Service: AGENCY RECRUITMENT
Agency: SERVICEPLAN
Executive Creative Director: Alexander Schill
Creative Director: Maik Kaehler/Christoph Nann
Art Director: Manuel Wolff/Savina Mokreva
Other Credits: Customer Consultant: Michael Falkensteiner; Graphic Design: Christoff Strukamp/Christoph Kueckner
Date of First Appearance: Mar 1 2010 12:00AM
Entrant Company: SERVICEPLAN, Munich, GERMANY

Description of Ambient execution
The art director spent a whole day with 3 kilograms of raw onions. He cried and cried and cried – and filled masses of tissues with his tears. When there were enough tissues filled with tears, they were fixed on the poster and gave the type: “Our art director’s tears.” Over a wider period of time, the copywriter went to hospital several times to give blood samples. All in all, she donated two and a half litres of blood. The blood was then pumped through thin tubes, which were fixed on the second poster and gave the type: “Our copywriters blood.” Below on each poster there was printed the solution: “Serviceplan is looking for creatives giving everything for an idea.” Our target group: Design and advertising students at several schools and universities.