Mix Brasil Outdoor PRIORITY SEAT - OPEN YOUR MIND by Dim&Canzian

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PRIORITY SEAT - OPEN YOUR MIND

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Industry Shows, Events & Festivals
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Dim&Canzian
Creative Director Michele Dim D'ipolitto
Art Director Christian Gonzalez
Copywriter Walmor Mello
Producer José Carlos Da Silva Junior, Luigi Perez, Tainã Logrado
Account Supervisor Marina Pardo
Released August 2011

Credits & Description

Category: Transit
Advertiser: MIX BRASIL FESTIVAL
Product/Service: SEXUAL DIVERSITY FESTIVAL
Agency: DIM & CANZIAN
Chief Creative Officer: Michele Dim D'ipolitto
Creative Director: Michele Dim D'ipolitto
Copywriter: Walmor Mello
Art Director: Christian Gonzalez
Account Supervisor: Marina Pardo
Producer: José Carlos Da Silva Junior/Luigi Perez/Tainã Logrado
Account Manager: Cristiane Bender
Planner: Samantha Barbieri/Sergio Ávila
Account Manager: Cristiane Bender
Planner: Samantha Barbieri/Sergio Ávila
Other Credits: Video Case Editor: Paulo Marquez Junior

Ambient Execution Description
The targets of Mix festival mostly use the green line of the Sao Paulo Metro. We customized special seats on the trains with different materials with a very stereotyped decoration and allusion to the gay world. Above the seat was placed a warning sign that this place was reserved to open minded people, without prejudice, calling for the festival’s website.

Originally in translations box...

P.S: We ask please do not publish it out of the Festival, for copyrights purpose.