BUS by Grey Shanghai for Shanghai Essilor Optical Co.

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Industry Prescription Eyewear
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market China
Agency Grey Shanghai
Creative Director Yue Chee Guan, Attlee Ku
Art Director David Yang, Marx Zhu, Allen Wang
Copywriter Rocky Hao, Celia Zhang
Photographer Xiao He
Account Supervisor David Chiu
Released February 2011

Credits & Description

Category: Transit
Advertiser: SHANGHAI ESSILOR OPTICAL CO.
Product/Service: ANTI-FATIGUE LENSES
Agency: GREY GROUP CHINA
Date of First Appearance: Feb 15 2011
Entrant Company: GREY GROUP CHINA, Beijing, CHINA
Executive Creative Director: Chee Guan Yue/Attlee Ku
Creative Director: Chee Guan Yue/Attlee Ku/Rocky Hao
Copywriter: Rocky Hao/Celia Zhang
Art Director: Marx Zhu/David Yang/Allen Wang
Photographer: Xiao He
Account Supervisor: David Chiu
Advertiser's Supervisor: David Tang

English Translation of Main Headlines
Tired eyes?