Sharad Haksar Outdoor GANGA by 1pointsize


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Industry Photo Development
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market India
Agency 1pointsize
Copywriter Anantha Narayan
Photographer Sharad Haksar
Account Supervisor Aswin Rao
Released January 2012

Credits & Description

Category: Business Equipment & Services
Product/Service: PHOTOGRAPHY
Copywriter: Anantha Narayan
Art Director: Sharad Haksar
Photographer: Sharad Haksar
Account Supervisor: Aswin Rao
Account Manager: Aswin Rao
Account Manager: Aswin Rao

Ambient Execution Description
To intrigue the target audience by creating an un-advertisement that almost looks like a piece of fine art.

Once the colourful images caught the eye, invariably the psychology is to ask 'who shot this image?'.

If you peer closer, the artist's name and his website is there.

The artist is a brand by himself in India.

So it was a conscious attempt by us to present the posters as a piece of fine art.

Our effort there was a significant spike in website visits through google & via