JOBCASE by New Message for SHIELD SECURITY

JOBCASE

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Industry Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Netherlands
Agency New Message
Art Director Lennart Wienecke, Chris Sant
Copywriter Dieuwer Bulthuis, Hugo Rütter
Account Supervisor Catherine Dijkstra
Released December 2009

Credits & Description

Category: Ambient: Transit
Advertiser: SHIELD SECURITY
Product/Service: SHIELD SECURITY RECRUITMENT
Agency: NEW MESSAGE
Copywriter: Dieuwer Bulthuis/Hugo Rütter
Art Director: Chris Sant/Lennart Wienecke
Account Supervisor: Catherine Dijkstra
Date of First Appearance: Dec 9 2009 12:00AM
Entrant Company: NEW MESSAGE, Amsterdam, THE NETHERLANDS

Description of Ambient execution
Challenge Experienced security personnel is hard to find these days. Shield Security was looking for new colleagues, with a limited budget to spend. Solution The Jobcase: a briefcase containing a recruitment message written in steel letters. When passed through security scanners, the message became visible for the target audience. Shield Security personnel carried the Jobcase whenever they travelled. Result The Jobcase usually sparked a conversation with the security officer on duty. At that moment, more information was exchanged. Additionally, it got lots of attention from the Dutch security business press which also led to job applications. Within weeks, Shield Security had found their new colleagues.

English Translation of Main Headlines
Wanted: experienced security personnel www.shieldsecurity.nl