Wimco Outdoor DANDI MARCH by DDB Mudra Group Mumbai

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DANDI MARCH

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Industry Household maintenance & pet products
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market India
Agency DDB Mudra Group Mumbai
Creative Director Kb Vinod, Deepak Singh Dogra
Photographer Nirav Maheta
Account Supervisor Avik Roy
Typographer Sneha Mirgal
Released April 2011

Credits & Description

Category: Household
Advertiser: WIMCO
Product/Service: SHIP MATCHES
Agency: MUDRA COMMUNICATIONS
Date of First Appearance: Apr 30 2011
Entrant Company: MUDRA COMMUNICATIONS, Mumbai, INDIA
Chief Creative Officer: Bobby Pawar
Executive Creative Director: Kb Vinod
Creative Director: Kb Vinod/Deepak Singh
Copywriter: Sneha Mirgal
Art Director: Sneha Mirgal
Photographer: Nirav Maheta
Illustrator: Sneha Mirgal
Typographer: Sneha Mirgal
Account Supervisor: Avik Roy
Advertiser's Supervisor: Avik Roy
Account Manager: Avik Roy

English Translation of Main Headlines
Translation of copy: A spark can
start a wildfire. Ship matchboxes. In service of the nation since 1928.

Visual:
Image portrays Dandi March of 1930, the most iconic moment of Indian freedom
movement. Gandhi walked to Dandi in nonviolent protest against Britisih salt
monopoly and made salt from seawater. This act triggered a nationwide 'civil
disobedience movement' and eventually gave birth to free India. The image
here is painted on to paper with fire.