Snow HeliPrinter [video] by Full Contact, Tabasco Kiev for Skimarket.ua

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Snow HeliPrinter [video]

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Industry Online Retail & E-stores
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Ukraine
Agency Full Contact
Director Olena Sukhanova, Tatyana Kovalyova
Copywriter Oleg Zavgorodnyy
Producer Katerina Maslyaeva
Agency Tabasco Kiev
Creative Director Alexander Smirnov
Art Director Svetlana Gorovenko
Released April 2013

Credits & Description

Advertiser: SKIMARKET.UA
Agency: FULL CONTACT, TABASCO
Category: Best Use of Guerilla Marketing in a Promotional Campaign
Production Manager: Oleg Filippov (Full Contact)
Copywriter: Oleg Zavgorodnyy (Tabasco)
Director: Olena Sukhanova (Tabasco)
Art Director: Svetlana Gorovenko (Tabasco)
Director: Tatyana Kovalyova (Full Contact)
Creative Director: Alexander Smirnov (Tabasco)
Producer: Katerina Maslyaeva (Tabasco)
Traffic Manager: Anna Mikolaenko (Full Contact)
Relevancy
The flights of the Snow HeliPrinter attracted attention by themselves. The technology looked extreme and the fact it created prints on virgin snow in extreme places teased extreme sports fans.
Client Brief Or Objective
Extreme winter sports require extreme advertising especially after extreme snowfall that happened in Kyiv, Ukraine in March 2013. While the capital of Ukraine was enjoying the streets which had become playgrounds for skiers and snowboarders, we used this chance and promoted the e-shop for skiing equipment 'skimarket.ua'.
Implementation
We promoted the e-shop for skiing equipment 'skimarket.ua' with unique technology – a 'Snow HeliPrinter'. A 2-metre stamp of the e-shop name 'skimarket.ua' was attached to a drone helicopter, which printed it on snow areas visible to anyone, but reachable by extreme sports fans only.
Outcome
The results:- 1,200 visits on skimarket.ua per day (4 times more than usual)- 260 purchases during promotion.