BIKE LOCK by BBDO Toronto for Smart

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BIKE LOCK

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency BBDO Toronto
Executive Creative Director Ian Mackellar
Art Director Kevin Filliter
Copywriter Craig Mcintosh
Producer Beatrice Bodogh
Account Supervisor Andrew Hayes, Robin Steele
Typographer Jaimes Zentil
Released January 2010

Credits & Description

Category: Ambient: Special Build
Advertiser: SMART
Product/Service: SMART CAR
Agency: BBDO CANADA
Executive Creative Director: Ian Mackellar
Copywriter: Craig Mcintosh
Art Director: Jaimes Zentil/Kevin Filliter
Account Manager: Steve Groh
Account Supervisor: Andrew Hayes/Robin Steele
Advertiser's Supervisor: Christian Gani
Typographer: Jaimes Zentil
Producer: Beatrice Bodogh
Other Credits: Prop Builder: Haralds Gaikis-Uplis Ltd.
Date of First Appearance: Jan 10 2010 12:00AM
Entrant Company: BBDO CANADA, Toronto, CANADA

Description of Ambient execution
Objective: Showcase the smart car’s impressive ability to park anywhere in a dense, busy urban environment. Concept: We created an oversized bike lock to exaggerate the smart car’s ability to park anywhere. We put this in various places around the city. Target Audience: Urbanites seeking a vehicle that makes sense for the city.