DIRTY AIR by Contrapunto BBDO Madrid for Smart

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DIRTY AIR

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Spain
Agency Contrapunto BBDO Madrid
Executive Creative Director Felix Del Valle, Carlos Jorge Antunes
Art Director Rubén Martín
Copywriter Sara Tobar
Account Supervisor Teresa Castellanos
Released August 2009

Credits & Description

Category: Cars & Automotive Services
Advertiser: MERCEDES-BENZ
Product/Service: SMART
Agency: CONTRAPUNTO BBDO
Executive Creative Director: Carlos Jorge; Félix Del Valle
Copywriter: Sara Tobar
Art Director: Rubén Martín
Account Manager: Paco Ribera
Account Supervisor: Teresa Castellanos
Advertiser's Supervisor: Jaime Olalquiaga
Date of First Appearance: Mar 20 2010 12:00AM
Entrant Company: CONTRAPUNTO BBDO, Madrid, SPAIN

Advertising Format
Billboard

Dimensions
8 x 3

Site Location
Madrid

English Translation of Main Headlines
Billboard poster made out of adhesive paper that, over time, gradually gathers the dust and dirt that’s found in the air to reveal the campaign’s core message: smart, the least contaminating car in the world (or: the car that contaminates least in the world).