DUMPSTERS by Ponto | Integer Sao Paulo for Smart

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DUMPSTERS

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Ponto | Integer Sao Paulo
Executive Creative Director Ana Paula Dugaich Marques
Creative Director Caroline Freire Cristiano Canguçu
Art Director Nando Zenari, Cleber Rodrigo, Keila Akemi
Copywriter Margit Junginger E Alexis Leiria
Producer Rafael Marques
Account Supervisor Cristiano Correa
Released March 2010

Credits & Description

Category: Ambient: Special Build
Advertiser: MERCEDES-BENZ
Product/Service: SMART
Agency: PONTO DE CRIAÇÃO
Executive Creative Director: Ana Paula Marques
Creative Director: Margit Junginger/Cristiano Canguçu
Copywriter: Margit Junginger
Art Director: Nando Zenari/Keila Akemi/Cleber Rodrigo
Account Manager: Eliana Rocca
Account Supervisor: Cristiano Corrêa
Advertiser's Supervisor: Dimitris Psillakis/Jefferson Ferrarez
Producer: Rafael Marques
Other Credits: Media Director: Lusia Nicolino/Project Manager: Francine Novo
Date of First Appearance: Mar 30 2010 12:00AM
Entrant Company: PONTO DE CRIAÇÃO, São Paulo, BRAZIL

Description of Ambient execution
Smart placed customized dumpsters on the streets of São Paulo as a message to use space with inteligence.