FINE by Contrapunto BBDO Madrid for Smart

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FINE

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Spain
Agency Contrapunto BBDO Madrid
Executive Creative Director Felix Del Valle, Carlos Jorge Antunes
Producer Javier Luján
Photographer Raul Lopez Rossi
Account Supervisor Teresa Castellanos
Released November 2009

Credits & Description

Category: Ambient: Transit
Advertiser: MERCEDES-BENZ
Product/Service: SMART
Agency: CONTRAPUNTO BBDO
Executive Creative Director: Carlos Jorge; Félix Del Valle
Copywriter: Raúl López
Art Director: Raúl López
Account Manager: Paco Ribera
Account Supervisor: Teresa Castellanos
Advertiser's Supervisor: Jaime Olalquiaga
Photographer: Raúl López
Producer: Javier Luján
Date of First Appearance: Nov 30 2009 12:00AM
Entrant Company: CONTRAPUNTO BBDO, Madrid, SPAIN

Description of Ambient execution
We placed traffic fines on cars that were double-parked or badly parked on major streets around the city. When drivers read the traffic fine amount they discovered that if they were to buy a smart, for just 8,990€, they could easily park anywhere.

English Translation of Main Headlines
Fixed Penalty Notice Nº 560P130 Badly parked car "Buy yourself a smart from just 8.990 € and forget about any more fines".