Smart Outdoor CABLE COBRA TERRARIUM by BBDO Berlin

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CABLE COBRA TERRARIUM

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency BBDO Berlin
Creative Director Jens Ringena, Ton Hollander
Art Director Daniel Schweinzer
Copywriter Lukas Liske
Producer Klartext Gmbh
Photographer Jan Schabig
Account Supervisor Christian Backen, Dirk Spakowski
Released October 2011

Credits & Description

Category: Special Build
Advertiser: DAIMLER / SMART
Product/Service: SMART FORTWO BRABUS ELECTRIC DRIVE
Agency: BBDO PROXIMITY BERLIN
Chief Creative Officer: David Mously/Jan Harbeck/Wolfgang Schneider
Creative Director: Ton Hollander/Jens Ringena
Copywriter: Lukas Liske
Art Director: Daniel Schweinzer
Photographer: Jan Schabig
Account Supervisor: Dirk Spakowski/Christian Backen (Managing Director)
Producer: Klartext Gmbh (Tim Bodner/Micha Balzer)
Account Manager: Jan-Hendrick Oelkers/Joris Jonker/Sandra Gesell (Bbdo Live)
Account Manager: Jan-Hendrick Oelkers/Joris Jonker/Sandra Gesell (Bbdo Live)
Other Credits: Post Production: Nhb Berlin/
Ambient Execution Description
Geneva Motor Show 2012. Manufacturers from around the world present their eco-friendly electric cars. We wanted to show: the smart fortwo BRABUS electric drive is not only reasonable. It’s tuned with lots of extra power – taking electric mobility to the wild side.
We created an attention-grabbing installation: the Cable Cobra Terrarium. A custom-built construction where electric cables mutate into living cobras. It clearly demonstrated: electricity gets wild, when it’s powered by a smart BRABUS battery.
Approximately 300.000 visitors saw the Cable Cobra Terrarium on their way to the Geneva Motor Show. In a very cluttered environment, it helped to raise traffic at the smart stand and initiated lots of conversations.