Smart Outdoor 2 in 1 by Contrapunto BBDO Madrid

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2 in 1

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Spain
Agency Contrapunto BBDO Madrid
Copywriter Roberto López
Account Supervisor Sofía Calonje
Released June 2013

Awards

Cannes Lions 2013
Outdoor Lions Billboards & Street Furniture; Cars & Automotive Services Silver

Credits & Description

Media: Outdoor
Category: Automotive
Agency: BBDO
Brand: Smart
Geo: Europe, Spain
smart fortwo coupé from 8,700 €
smart fortwo cabrio from 11,240 €
Advertising Agency: Contrapunto BBDO, Madrid, Spain
Chief Creative Officers: Carlos Jorge, Félix Del Valle
Copywriter: Roberto López
Art Directors: Roberto López, David Albardonedo
Art Buyer: Javier Luján
Account Supervisor: Sofía Calonje
Advertiser's Supervisors: Oscar Rubira, Joaquín Garralda, Elena Steiner, Rocío Poggio
Account Manager: Lorena Landau
Client Services Director: Paco Ribera
Retoucher: Daniel Rubio