SMART PULL by BBDO Toronto for Smart

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SMART PULL

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency BBDO Toronto
Executive Creative Director Ian Mackellar
Copywriter Craig Mcintosh
Photographer Jaimes Zentil
Account Supervisor Andrew Hayes
Released April 2010

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: SMART
Product/Service: FORTWO
Agency: BBDO CANADA
Executive Creative Director: Ian Mackellar
Copywriter: Craig Mcintosh
Art Director: Jaimes Zentil
Account Manager: Steve Groh
Account Supervisor: Andrew Hayes
Advertiser's Supervisor: Christian Gani
Photographer: Jaimes Zentil
Other Credits: Production House/Sgl Studio
Date of First Appearance: Apr 15 2010 12:00AM
Entrant Company: BBDO CANADA, Toronto, CANADA

Description of Ambient execution
We slid ads in behind typical washroom posters to reinforce the smart fortwo’s ability to fit into tight places.