HOLLOW POSTER by Ponto | Integer Sao Paulo for Smart

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HOLLOW POSTER

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Ponto | Integer Sao Paulo
Art Director Renata Alcantara
Copywriter Ana Paula Dugaich Marques, Margit Junginger E Alexis Leiria
Producer Richard Denami
Photographer Luis Moretti
Account Supervisor Cristiano Correa
Released February 2010

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: MERCEDES-BENZ
Product/Service: SMART BRAZILIAN EDITION
Agency: PONTO DE CRIAÇÃO
Executive Creative Director: Ana Paula Marques
Creative Director: Margit Junginger
Copywriter: Ana Paula Marques/Margit Junginger
Art Director: Renata Alcantara
Account Manager: Eliana Rocca
Account Supervisor: Cristiano Corrêa
Advertiser's Supervisor: Dimitris Psillakis/Jefferson Ferrarez
Photographer: Luis Moretti
Producer: Richard Denami
Other Credits: Media Director: Lusia Nicolino/Project Manager: Francine Novo
Date of First Appearance: Mar 1 2010 12:00AM
Entrant Company: PONTO DE CRIAÇÃO, São Paulo, BRAZIL

Description of Ambient execution
In order to launch the Brazilian Edition, the local model of smart, smart-shaped posters were glued to walls along “Beco do Batman,” framing graffiti art in the bohemian area of Sao Paulo, with the message: “The smart for Brazilian streets is here.”

English Translation of Main Headlines
The smart for Brazilian streets is here.