Smart: The invisible Poster by BBDO Dusseldorf, Jung von Matt/365 GmbH Hamburg Germany for Smart

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency BBDO Dusseldorf
Chief Creative Officer Wolfgang Schneider, Sebastian Hardieck
Creative Director Jens Ringena, Ton Hollander
Copywriter Dominique Becker
Agency Jung von Matt/365 GmbH Hamburg Germany
Chief Creative Officer Wolfgang Schneider, Sebastian Hardieck
Creative Director Jens Ringena, Ton Hollander
Copywriter Dominique Becker
Released July 2011

Credits & Description

A special labelling on the inside of an inner—city fence makes the image of a smart fortwo electric drive disappear when the viewer passes. >> Almost invisible to the environment.

Advertising Agency: BBDO, Düsseldorf, Germany
Chief Creative Officers: Sebastian Hardieck, Wolfgang Schneider
Creative Directors: Ton Hollander, Jens Ringena
Junior Art Director: Claudia Janus
Junior Copywriter: Dominique Becker
Managing Director: Dirk Spakowski
Account Director: Thanh Vu Tran

The Outdoor Advert titled Smart: The invisible Poster was done by BBDO Dusseldorf, Jung von Matt/365 GmbH Hamburg Germany advertising agencies for Smart in Germany. It was released in Jul 2011.