Spanish Health Ministry Outdoor Love You, 2 by Madrid

Love You, 2

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Industry Public Safety, Health & Hygiene, Against violence
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Spain
Agency Madrid
Creative Director Juanjo Casañas
Art Director Jaime Campiña
Copywriter Javier Jimeno
Released September 2017

Credits & Description

Category: Public Interest, NGO
Media: Outdoor
Brand: Ministry of Health
Brand: Social Services and Equality
Geo: Spain
Advertising Agency: Aftershare, Madrid, Spain
Creative Director: Juanjo Casaña
Art Director: Jaime Campiña
Copywriter: Javier Jimeno
Published: September 2017
"Cut it out before it goes to far" is a campaign created for the Spanish Ministry of Ministry of Health, Social Services and Equality, to fight against gender violence in adolescent population. For the first time it is aimed at both sexes and is designed to be adapted to the networks used by adolescents.
I love you more when you give me your phone so I can read your messages. Cut it out before you go too far. Gender violence doesn’t occur suddenly.