Society for Community Outdoor KIDS by Publicis Hong Kong


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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Hong Kong SAR China
Agency Publicis Hong Kong
Executive Creative Director Mark Birman
Creative Director Terry Cheng, Kwong Chi Kit
Art Director Dave Ho
Copywriter Kerwin Choy
Photographer Benny Lam
Released April 2013

Credits & Description

Category: Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
Photographer: Benny Lam
Art Director: Kwong Chi Kit
Creative Director: Kwong Chi Kit
Executive Creative Director: Mark Birman
Copywriter: Terry Cheng
Creative Director: Terry Cheng
Other Credits: Retoucher : Henry Chan
Art Director: Dave Ho
Copywriter: Kerwin Choy

Ambient Execution Description
Headline: Hong Kong surpasses Tokyo as the most expensive city for luxury apartments in the world.Copy: The price of housing is at an all time high in Hong Kong. As a result, over 100,000 people are unable to afford adequate homes. Among them are elderly individuals and other socially vulnerable groups who have no choice but to live these tiny 40 square foot rooms. While our city seems prosperous, many people live in unacceptable conditions. Please scan the QR code and send your petition to the government. Find out more at and make a change.

20 inch x 30 inch

Site Location
Street walls.