Society for Community Outdoor OLD MAN by Publicis Hong Kong


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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Hong Kong SAR China
Agency Publicis Hong Kong
Executive Creative Director Mark Birman
Creative Director Terry Cheng, Kwong Chi Kit
Art Director Dave Ho
Copywriter Kerwin Choy
Photographer Benny Lam
Released April 2013

Credits & Description

Category: Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
Art Director: Dave Ho
Photographer: Benny Lam
Art Director: Kwong Chi Kit
Creative Director: Kwong Chi Kit
Other Credits: Retoucher : Henry Chan
Executive Creative Director: Mark Birman
Copywriter: Terry Cheng
Creative Director: Terry Cheng
Copywriter: Kerwin Choy

20 inch x 30 inch

Ambient Execution Description
Headline: Hong Kong has $650 billion of fiscal reserve. Copy: Elderly citizens, new migrants, low-income individuals – these people are among the 100,000 residents living in cubicle apartments. Due to their low economic status, they are unable to afford normal-sized apartments. In order rent this tiny space they must save money, forcing them to give up some of their most basic daily needs. While our city seems prosperous, many people live in unacceptable conditions. Please scan the QR code and send your petition to the government. Find out more at and make a change.

Site Location
Street walls.