BAGS OF CATS by Y&R Singapore for Society For The Prevention Of Cruelty To Animals (SPCA)

BAGS OF CATS

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Industry Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Singapore
Agency Y&R Singapore
Art Director Jules Kim, Dian Widjaja
Copywriter Serene Loong
Account Supervisor Prue Harrison
Released April 2010

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: SPCA SINGAPORE
Product/Service: ANIMAL ADOPTION CHARITY
Agency: Y&R
Copywriter: Serene Loong
Art Director: Dian Widjaja/Jules Kim
Account Supervisor: Prue Harrison
Date of First Appearance: Apr 19 2010 12:00AM
Entrant Company: Y&R, Singapore, SINGAPORE

Description of Ambient execution
How do we get the public to notice the plight of abandoned animals in Singapore? As passersby walk pass some seemingly insipid trash, they can't help but hear pitiful meowing and see the trash bags move. On closer inspection, they will notice the accompanying SPCA message tied to the bag.