BALL by Y&R Singapore for Society For The Prevention Of Cruelty To Animals (SPCA)

BALL

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Industry Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Singapore
Agency Y&R Singapore
Executive Creative Director James Procter
Art Director Zoe Ong
Copywriter Edward Ong, Amir Shafri
Photographer Sebastian Seah - The Shooting Gallery, Invy Ng - Shooting Gallery
Account Supervisor Prue Harrison
Released April 2010

Credits & Description

Category: Ambient: Digital Outdoor
Advertiser: SPCA SINGAPORE
Product/Service: ANIMAL ADOPTION CHARITY
Agency: Y&R
Executive Creative Director: James Procter
Copywriter: Edward Ong/Amir Shafri
Art Director: Zoe Ong
Account Supervisor: Prue Harrison
Photographer: Invy Ng, The Shooting Gallery
Date of First Appearance: Apr 18 2010 12:00AM
Entrant Company: Y&R, Singapore, SINGAPORE

Description of Ambient execution
An interactive poster was placed in the shopping malls with motion sensor.