DOG POOP by Grey Kuala Lumpur for Society For The Prevention Of Cruelty To Animals (SPCA)

DOG POOP

Pin to Collection
Add a note
Industry Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Malaysia
Agency Grey Kuala Lumpur
Executive Creative Director David Sin
Art Director Andrew Fong, Lian Ee Wern
Copywriter Collin Yeoh
Released September 2009

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: SPCA (SOCIETY FOR THE PREVENTION OF CRUELTY TO ANIMALS)
Product/Service: PET ADOPTION
Agency: GREY GROUP KUALA LUMPUR
Executive Creative Director: David Sin
Copywriter: Collin Yeoh
Art Director: Andrew Fong/Lian Ee Wern
Date of First Appearance: Mar 1 2010 12:00AM
Entrant Company: GREY GROUP KUALA LUMPUR, MALAYSIA

Description of Ambient execution
Novelty fake poo placed at the doorsteps of homes, just waiting for the residents to come upon it. When they pick it up, they will realize that it’s fake – and they will also see the message pasted on the underside: “IF YOU CAN PICK THIS UP, YOU CAN OWN A PET.”