Society For The Prevention Of Cruelty To Animals (SPCA) Outdoor LIVE LONGER by Naga DDB Kuala Lumpur


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Industry Pet Food, Pet Care Products & Services, Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Malaysia
Agency Naga DDB Kuala Lumpur
Art Director Danny Chin
Copywriter Ted Lim, Davina Chan
Account Supervisor Karen Tan
Released February 2012

Credits & Description

Category: Stunts & Live Advertising
Advertiser: SPCA
Product/Service: PET NEUTERING
Executive Creative Director: Ted Lim
Copywriter: Davina Chan/Ted Lim
Art Director: Danny Chin
Account Supervisor: Karen Tan
Advertiser's Supervisor: Nicole Tai

Ambient Execution Description
Dog owners love their dogs and wish they could live forever. We saw this as a great opportunity to tell them how pet neutering increases life spans – by reducing the risk of pets connecting a number of life-threatening diseases.

We went against traditional media where the ad was likely to get lost and have no effect at all, and decided to meet them where these people are most perceptive. At the park when they are enjoying their dogs.

To make our message even more memorable, we dressed up our dog as a tortoise – an animal well known for its long life span.