SUPER BIG TALKING PHONE CHARM by Dentsu Tec Tokyo for Softbank

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SUPER BIG TALKING PHONE CHARM

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Industry Mobile Communications
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Japan
Agency Dentsu Tec Tokyo
Executive Creative Director Hiroshi Sasaki
Creative Director Masami Iida
Art Director Megumi Matsuura
Copywriter Nozomu Sasaki
Producer Shinya Shoji, Nao Maezono
Photographer Satoshi Nishimura
Released June 2009

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: SOFTBANK MOBILE CORP.
Product/Service: PHONE SERVICE PROVIDER
Agency: DENTSU TEC
Executive Creative Director: Hiroshi Sasaki
Creative Director: Masami Iida
Copywriter: Nozomu Sasaki
Art Director: Megumi Matsuura
Photographer: Satoshi Nishimura
Producer: Shinya Shoji/Nao Maezono
Date of First Appearance: Jun 1 2009 12:00AM
Entrant Company: DENTSU TEC, Tokyo, JAPAN

Description of Ambient execution
This inspired smiles and interest among consumers in living rooms, in shops, and on the streets and established the carrier's position as a unique company that could clearly distinguish itself from its competitors.

English Translation of Main Headlines
Big!