HOPPER INVASION by Saatchi & Saatchi Singapore for Sony Ericsson

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HOPPER INVASION

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Industry Cell phones, Smartphones & Accessories
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Singapore
Agency Saatchi & Saatchi Singapore
Art Director Jon Loke, Eddie Wong, Yew Heng, Richard Copping
Copywriter Ranadip De, Andy Greenaway Clement
Producer David Clarke, Julie Chung, Gwynn Wong
Photographer Sandy Nicholson
Account Supervisor Robbie Bempasciuto, Celevel Butler
Released October 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: SONY ERICSSON
Product/Service: MOBILE PHONES
Agency: SAATCHI & SAATCHI
Executive Creative Director: Richard Copping
Copywriter: Andy Greenaway/Ranadip De
Art Director: Richard Copping/Eddie Wong/Jon Loke
Account Manager: Pim Pritsangkul
Account Supervisor: Robbie Bempasciuto/Celevel Butler
Advertiser's Supervisor: Matthias Fichtl
Photographer: Sandy Nicholson
Producer: David Clarke/Julie Chung/Gwynn Wong/
Other Credits: Dare London/Playfilms
Date of First Appearance: Nov 1 2009 12:00AM
Entrant Company: SAATCHI & SAATCHI, Singapore, SINGAPORE

Description of Ambient execution
Live stunts. The 'hopper invasion' stunt in Barcelona became the viral video (on youtube and the website), and ultimately the number one traffic driver to our website - hopperinvasion.com However, as it was a global activation for some countries the viral video inspired people to do their own hopper stunts. Again some countries also gave away hoppers but it wasn't part of the overall promotion.