SHOWER IN THE URINAL by F/Nazca Saatchi & Saatchi Sao Paulo for Sos Atlantic Forest Foundation

Adsarchive » Outdoor » Sos Atlantic Forest Foundation » SHOWER IN THE URINAL

SHOWER IN THE URINAL

Pin to Collection
Add a note
Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency F/Nazca Saatchi & Saatchi Sao Paulo
Creative Director Fabio Fernandes, Alexandre Soares, Carlos Di Celio
Art Director Joao Linneu, Rodrigo Castellari, Theo Rocha, Michel Neuhaus
Copywriter Pedro Prado, Eduardo Lima
Photographer Milena Mendes
Account Supervisor Daniela Keller
Released May 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: SOS ATLANTIC FOREST FOUNDATION
Product/Service: SAVING WATER INITIATIVE
Agency: F/NAZCA SAATCHI & SAATCHI
Creative Director: Fabio Fernandes/Eduardo Lima/Alexandre Soares
Copywriter: Eduardo Lima
Art Director: João Linneu/Michel Neuhaus
Account Supervisor: Daniela Keller
Advertiser's Supervisor: Marcia Hirota/Ana Lígia Scachetti
Photographer: Milena Mendes
Date of First Appearance: May 6 2009 12:00AM
Entrant Company: F/NAZCA SAATCHI & SAATCHI, São Paulo, BRAZIL

Description of Ambient execution
In the Shower in the Urinal case, we put together an installation of showers in public restrooms to remind the people who peed in the urinal to pee in the shower and help save the Atlantic Forest. SOS Atlantic Forest Foundation asked for an awareness-raising campaign about the preservation of natural resources. We found out that peeing in the shower once a day saves 12 liters of water by avoiding flushing.