TARGET DRAIN by F/Nazca Saatchi & Saatchi Sao Paulo for Sos Atlantic Forest Foundation

TARGET DRAIN

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency F/Nazca Saatchi & Saatchi Sao Paulo
Creative Director Fabio Fernandes, Alexandre Soares, Carlos Di Celio
Art Director Joao Linneu, Rodrigo Castellari, Theo Rocha, Michel Neuhaus
Copywriter Pedro Prado, Eduardo Lima
Photographer Milena Mendes
Account Supervisor Daniela Keller
Illustrator Mauro Ferreira
Released May 2009

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: SOS ATLANTIC FOREST FOUNDATION
Product/Service: SAVING WATER INITIATIVE
Agency: F/NAZCA SAATCHI & SAATCHI
Creative Director: Fabio Fernandes/Eduardo Lima/Alexandre Soares
Copywriter: Eduardo Lima
Art Director: João Linneu/Michel Neuhaus
Account Supervisor: Daniela Keller
Advertiser's Supervisor: Marcia Hirota/Ana Lígia Scachetti
Illustrator: Mauro Ferreira
Photographer: Milena Mendes
Date of First Appearance: May 6 2009 12:00AM
Entrant Company: F/NAZCA SAATCHI & SAATCHI, São Paulo, BRAZIL

Description of Ambient execution
Objective: A piece for SOS Atlantic Forest Foundation to reinforce the “Pee in the Shower” campaign. Solution: Target-drains were distributed so people could put them in their showers and practice peeing when taking a shower.