TREES by Lew'Lara\TBWA Sao Paulo for Sos Mata Atlantica

TREES

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Industry Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Lew'Lara\TBWA Sao Paulo
Executive Creative Director André Laurentino
Creative Director Felipe Luchi, Victor Sant'anna, Victor Sant Anna
Art Director Pedro Rosa Leo Burnett Tailor Made
Copywriter Roberto Kilciaukas
Producer Marcos Pedra
Photographer Paola Vianna
Account Supervisor Guilherme Bernardes
Released January 2010

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: FUNDAÇÃO SOS MATA ATLANTICA
Product/Service: ENVIRONMENTAL AWARENESS
Agency: LEW'LARA\TBWA
Executive Creative Director: André Laurentino
Creative Director: Victor Sant´anna/Felipe Luchi
Copywriter: Roberto Kilciaukas
Art Director: Pedro Rosa
Account Manager: Ricardo Forli
Account Supervisor: Guilherme Bernardes
Advertiser's Supervisor: Ana Ligia Scachetti
Photographer: Paola Vianna
Producer: Marcos Pedra
Date of First Appearance: Feb 1 2010 12:00AM
Entrant Company: LEW'LARA\TBWA, São Paulo, BRAZIL

Description of Ambient execution
With an eye to make people think about the waste of paper we fixed cards to trees in the most importante park of São Paulo delivering the message in a plain and simple manner, exactly on the origins of all the paper we use. Using the trees themselfs as posters allowed an immediate association between paper and its origins in nature itself. Dozens of trees were used for this action.